Обучения за компании

ТЕМА НА ОБУЧЕНИЕТО:

Corporate Responsibility -

What do your stakeholders expect
of you and your company?

on 16 – 17 February 2009
Bulgaria, Sofia, Grand Hotel Sofia – 1 Gurco Str., Hall Serdica

Zena Martin – Lecturer of the training
Zena Martin profile >>

Zena is an international marketing communications expert with more than 20 years of experience in the US, Europe and Middle East. She has managed national and multi-national PR campaigns across many discilines including consumer, corporate, technology, business -to – business, diversity and entertainment. She has been a senior director with Hill&Knowlton in London, Managing Director of two UK agencies (Blanc&Otus and piranhaKid) and Firefly Communications’ in Paris. Zena specialises in diversity communications.

CONTENT OF THE COURSE:

1)  General understanding of CSR
2)  Getting to know your stakeholders
3)  Understanding of the wide field of CSR according to the principle of “triple bottom line” thinking    (different areas of SR grouped under financial, environmental and social responsibility)
4)  Current “hot topics” in CSR
5)  The role of the communications department in CSR
6)  Integrating corporate responsibility into corporate culture
7)  Cross-sector collaboration: choosing the right cause, choosing the right partner
8)  Community involvement
9)  CSR case studies and best practices
10) International standards and recommendations
11) Communicating about CSR: risk vs. opportunity
12) Corporate responsibility, corporate citizenship and corporate community involvement
13) Roles and responsibilities

PRICE of the training program:

● 630lv. for members of the Association or Global Compact Bulgaria.
● 850lv. for non members

At the end of the training you will receive Certificate endorsed by International Public Relations Association – IPRA and Pinnacle PR training company and consultant in UK, CSR Guide disk, with content of the most useful information for building your own CSR strategy. Places for each course are limited, and early booking is recommended.

INVITATION
REGISTRATION FORM
PROGRAM OF THE TRAINING after the 05.02.2009